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Social Media Bootcamp for Creatives and Healers

Social Media Bootcamp for Creatives and Healers

Banksy und die Werbung

Veröffentlicht: 29. Februar 2012 in Allgemein
Schlagwörter:, , , , ,
Banksy in der Werbung Graffiti

Banksy in der Werbung Graffiti

birth of pharma

birth of pharma

Suchmaschinenoptimiertes Schreiben wird fuer mich als Journalistin immer wichtiger, wenn ich Offline Medien bedienen will. Es ist schon komisch, jahrelang wurde ich darauf trainiert Menschen komplexe Zusammenhaenge in Texten zu erklaeren. Heute muss ich so schreiben, dass meine Texte im Netz nicht untergehen. Es gilt also eine gute Balance zu finden, um gleichzeitig fuer Mensch und Suchmaschine zu schreiben.

Um ehrlich zu sein, schreibe ich immer noch frei Schnauze – eben so, wie ich einen Text auch gerne lesen wuerde – ob gedruckt oder im Internet. Erst im Anschluss setze ich mich hin und optimiere den Text. Hier sind einige Eckdaten, an die ich mich halte, wenn es um suchmaschinenoptimiertes Schreiben geht:

1. Her mit den Keywords:
Zuerst muss festgelegt werden, was die relevanten Keywords fuer meinen Text sind. Bei der Bestimmung des Keywords schaue ich mir in Google Trends, Google Insights for Search oder dem Google-Keyword-Tool genau an, wonach wirklich gesucht wird. Dies bedeutet:
– wird das Wort zusammen geschrieben oder getrennt geschrieben?
– wird das deutsche Wort oder ein Anglizismus gesucht
– wird das Fremdwort haeufiger gesucht als das gebraeuchliche deutsche Wort?
– welche Keyword Kombination wird am haeufigsten gesucht
– welce Synonyme koennten ebenfalls gesucht werden

2. In der Regel suche ich mir ein Hauptkeyword raus und bestimme zusaetzlich noch ein Nebenkeyword. Ist der Text fertig geschrieben, checke ich, wie oft ich das Haupt- und Nebenkeyword benutzt habe. Ist die Keyword-Dichte zu gering, muss an der ein oder anderen Stelle das jeweilige Keyword eingefuegt werden. Um die Keyword-Dichte zu bestimmen gibt es jede Menge kostenloser Tools im Netz. Bei Gelegenheit werde ich das ein oder andere gerne mal in einem Blogpost vorstellen.

3. Um bei Google ganz vorne zu landen, muessen die Texte auf der Webseite oder in meinem Fall auf dem Blog genau das abbilden, wonach User suchen. Über 200 Kriterien spielen fuer das Ranking eine Rolle und bei mehr als die Haelfte davon, geht es darum das relevanteste Web-Dokument in Bezug auf einen Suchbegriff zu ermitteln. Zur Ermittlung versucht Google beispielsweise das menschliche Leseverhalten nachzuahmen. Dies bedeutet, dass die Ueberschrift, der erste Absatz und ggf. Zwischenueberschriften. Je weiter Vorne das relevante Keyword steht, desto besser – sprich, das relevante Keyword kommt am besten schon in der Ueberschrift sowie im ersten Satz vor – und das am besten noch ganz weit Vorne.

Nach einiger Zeit bekommt man ein Gefuel fuer suchmaschinenoptimiertes Schreiben und das Einsetzen der rictigen Keywords. Ebenso wird man im Laufe der Zeit auf immer bessere Keyword Tools stossen, die dabei helfen koennen, sich von seinen Konkurrenten abzusetzen. Dazu dann mehr in einem neuen Blogpost.

by onavo via

Welches kleines Kind hat nicht einmal davon geträumt, einmal ein Jedi-Master zu werden? Doch damals, als ich jung war, waren Träume noch aus Lego und Gaming fand ausschließlich auf meinem Commodore C64 stt. Heute sieht die Welt der Kinder anders aus.

Jedi Tempel

Wer will schon  Bio, Mathe oder Chemie pauken, wenn er die allererste Star Wars Schule besuchen kann? In Quilpué, Chile eröffnete im Frühling diesen Jahres der „Jedi Tempel“, geleitet von Schulleiter…*räusper*, Jedi Master William Berrueta.

“And as an instructor of tae kwon do and yoga, I got the idea to integrate these disciplines with meditation and do something more holistic and at the same time funny, looking to entertain children and interpret those characters of whom they are fans”, erklärte der Schulleiter im Interview mit BBC Mundo.
Was auf dem Lehrplan steht? Neben der Lichtschwert Ausbildung:  „Combining what it considers the values of the Jedi — wisdom and nobility — with yoga and tae kwon do, the school believes it is providing its children something valuable along with the fun and entertainment of living a dream. “

Erstaunlicherweise schafft es die Schule mit einer Schulgebühr von 36$ pro Kind pro Monat auszukommen. Wenn ich noch mal die Schulbank drücken müsste, dann auf jeden Fall im Jedi Tempel 🙂

Nachsatz des Tages: Vera Gräfin Lehndorff/Veruschka

Veröffentlicht: 14. Oktober 2011 in Allgemein, Kunst, Mode
Schlagwörter:,
Erscheint diese Woche: „Veruschka – mein Leben“.

„Ach ja, das Modeln krieg ich nun auch nicht mehr los, auch wenn ich das schon ewig nicht mehr mache. Als Model wird man benutzt mit seinem äusseren Image und muss ansonsten den Mund halten. Ich habe mein Model-Leben immer als eine Art von Performance gesehen mit der Kunstfigur Veruschka, die ich in den sechziger Jahren erschaffen habe.“
Vera Gräfin Lehndorff, 72, im aktuellen „Zeit Magazin“.

(gefunden bei Bötschiklatscht)

A Thoughtful Look at Men and Women

Veröffentlicht: 31. August 2011 in Allgemein
SHE DRIVES FOR A RELATIONSHIP. HE'S LOST IN THE TRANSMISSION
By DAVE BARRY

Lune-de-miel X Grande Ourse by fdegrossi

CONTRARY to what many women believe, it's fairly easy to develop a
long-term, stable, intimate, and mutually fulfilling relationship with a
guy. Of course this guy has to be a Labrador retriever. With human guys,
it's extremely difficult. This is because guys don't really grasp what
women mean by the term relationship.

Let's say a guy named Roger is attracted to a woman named Elaine. He asks
her out to a movie; she accepts; they have a pretty good time. A few nights
later he asks her out to dinner, and again they enjoy themselves. They
continue to see each other regularly, and after a while neither one of them
is seeing anybody else.
 
And then, one evening when they're driving home, a thought occurs to
Elaine, and, without really thinking, she says it aloud: "Do you realize
that, as of tonight, we've been seeing each other for exactly six months?"

And then there is silence in the car. To Elaine, it seems like a very loud
silence. She thinks to herself, "Geez, I wonder if it bothers him that I
said that. Maybe he's been feeling confined by our relationship; maybe he
thinks I'm trying to push him into some kind of obligation that he doesn't
want, or isn't sure of." And Roger is thinking, "Gosh. Six months."

And Elaine is thinking: But, hey, I'm not so sure I want this kind of
relationship, either. Sometimes I wish I had a little more space, so I'd
have time to think about whether I really want us to keep going the way we
are, moving steadily toward... I mean, where are we going? Are we just
going to keep seeing each other at this level of intimacy? Are we heading
toward marriage? Toward children? Toward a lifetime together? Am I ready
for that level of commitment? Do I really even know this person?

And Roger is thinking... so that means it was... let's see... February when
we started going out, which was right after I had the car at the dealer's,
which means... lemme check the odometer... Whoa! I am way overdue for an oil
change here.

(c) Insight

And Elaine is thinking: He's upset. I can see it on his face. Maybe I'm
reading this completely wrong. Maybe he wants more from our relationship,
more intimacy, more commitment; maybe he has sensed--even before I sensed
it--that I was feeling some reservations. Yes, I bet that's it. That's why
he's so reluctant to say anything about his own feelings. He's afraid of
being rejected.

And Roger is thinking: And I'm gonna have them look at the transmission
again. I don't care what those morons say, it's still not shifting right.
And they better not try to blame it on the cold weather this time. What
cold weather? It's 87 degrees out, and this thing is shifting like a
goddamn garbage truck, and I paid those incompetent thieves $600.

COMMUNICATIONS GAP

(c) Insight

And Elaine is thinking: He's angry. And I don't blame him. I'd be angry,
too. God, I feel so guilty, putting him through this, but I can't help the
way I feel. I'm just not sure.

And Roger is thinking: They'll probably say it's only a 90-day warranty.
That's exactly what they're gonna say, the scumballs.

And Elaine is thinking: Maybe I'm just too idealistic, waiting for a knight
to come riding up on his white horse, when I'm sitting right next to a
perfectly good person, a person I enjoy being with, a person I truly do
care about, a person who seems to truly care about me. A person who is in
pain because of my self-centered, schoolgirl romantic fantasy.

And Roger is thinking: Warranty? They want a warranty? I'll give them a
goddamn warranty. I'll take their warranty and stick it right up their...

"Roger," Elaine says aloud.
"What?" says Roger, startled.
"Please don't torture yourself like this," she says, her eyes beginning to
brim with tears. "Maybe I should never have... Oh God, I feel so..." (She
breaks down, sobbing.)


"What?" says Roger.
"I'm such a fool," Elaine sobs. "I mean, I know there's no knight. I really
know that. It's silly. There's no knight, and there's no horse."
"There's no horse?" says Roger.
"You think I'm a fool, don't you?" Elaine says.
"No!" says Roger, glad to finally know the correct answer.
"It's just that... It's that I... I need some time," Elaine says.

(There is a 15-second pause while Roger, thinking as fast as he can, tries
to come up with a safe response. Finally he comes up with one that he
thinks might work.)

"Yes," he says.

A BEFUDDLED BEAU


(Elaine, deeply moved, touches his hand.) "Oh, Roger, do you really feel
that way?" she says.
"What way?" says Roger.
"That way about time," says Elaine.
"Oh," says Roger. "Yes."

(Elaine turns to face him and gazes deeply into his eyes, causing him to
become very nervous about what she might say next, especially if it
involves a horse. At last she speaks.)

"Thank you, Roger," she says.
"Thank you," says Roger.

Then he takes her home, and she lies on her bed, a conflicted, tortured
soul, and weeps until dawn, whereas when Roger gets back to his place, he
opens a bag of Doritos, turns on the TV, and immediately becomes deeply
involved in a rerun of a tennis match between two Czechoslovakians he never
heard of. A tiny voice in the far recesses of his mind tells him that
something major was going on back there in the car, but he is pretty sure
there is no way he would ever understand what, and so he figures it's
better if he doesn't think about it. (This is also Roger's policy regarding
world hunger. )

IT'S ANALYSIS TIME


The next day Elaine will call her closest friend, or perhaps two of them,
and they will talk about this situation for six straight hours. In
painstaking detail, they will analyze everything she said and everything he
said, going over it time and time again, exploring every word, expression,
and gesture for nuances of meaning, considering every possible
ramification. They will continue to discuss this subject, off and on, for
weeks, maybe months, never reaching any definite conclusions, but never
getting bored with it, either. Meanwhile, Roger, while playing racquetball
one day with a mutual friend of his and Elaine's, will pause just before
serving, frown, and say: "Norm, did Elaine ever own a horse?"

We're not talking about different wavelengths here. We're talking about
different planets, in completely different solar systems. Elaine cannot
communicate meaningfully with Roger about their relationship any more than
she can meaningfully play chess with a duck. Because the sum total of
Roger's thinking on this particular topic is as follows:

Huh?

But the point I'm trying to make is that, if you're a woman, and you want
to have a successful relationship with a guy, the No. 1 tip to remember is:

1. Never assume that the guy understands that you and he have a
relationship. The guy will not realize this on his own. You have to plant
the idea in his brain by constantly making subtle references to it in your
everyday conversation, such as:

"Roger, would you mind passing me a Sweet 'n' Low, inasmuch as we have a
relationship?"

"Wake up, Roger! There's a prowler in the den and we have a relationship!
You and I do, I mean."

"Good News, Roger! The gynecologist says we're going to have our fourth
child, which will serve as yet another indication that we have a
relationship!"

"Roger, inasmuch as this plane is crashing and we probably have only about
a minute to live, I want you to know that we've had a wonderful 53 years of
marriage together, which clearly constitutes a relationship."

Never let up, women. Pound away relentlessly at this concept, and
eventually it will start to penetrate the guy's brain. Some day he might
even start thinking about it on his own. He'll be talking with some other
guys about women, and, out of the blue, he'll say, "Elaine and I, we have,
ummm... We have, ahhh... We... We have this thing."

And he will sincerely mean it.
 
The next relationship-enhancement tip is:

2. Do not expect the guy to make a hasty commitment. By "hasty," I mean,
"within your lifetime." Guys are extremely reluctant to make commitments.
This is because they never feel ready.

"I'm sorry," guys are always telling women, "but I'm just not ready to make
a commitment." Guys are in a permanent state of nonreadiness. If guys were
turkey breasts, you could put them in a 350 degree oven on July Fourth, and
they still wouldn't be done in time for Thanksgiving.

=======================================================
From the forthcoming book, "Dave Barry's Complete Guide to Guys" by Dave
Barry, c 1995 by Dave Barry. Reprinted with the permission of Random House
Inc. Distributed by Tribune Media Services Inc.
=======================================================